FITFO was founded by someone who lived the grind, from military service to sales floors. After years of coaching, pitching, and growing teams, we realized sales could be more than just numbers, it could be a life-changing platform. FITFO was created to develop real leaders from the ground up, with systems, standards, and a belief in discipline. We lead by example, we build from within, and we’re here to change lives, one leader at a time.